Search Engine Optimized SEO Website Design
A Few Facts to Realize
There are 300 million searches carried out every single day. 85% of qualified Internet traffic is generated through search engines. 75% of searchers never look further than the first page. In the USA, Google accounts for 64% of all searches, Yahoo is next in line with 22%, followed by Bing at 9% and Ask.com with 3% of all search requests. The remaining search engines account for 5%. Source: Hitwise, March 2007.- Search engines do not have records of a website
- They don't know you exist until your website is found and/or placed into it's indexing files.
- A great website with great SEO/SEM is a powerful combination.
- Most web design companies do not optimize for search engines.
- Most SEO companies do not design websites.
- Most web designers do not offer SEO copyrighting.
You will be VERY pleased with my SEO web design efforts, as results will be evident within ten days! And with of Sheer SEO (I sign you up ), all your keyword search positions are tracked.
What You Get with My Search Engine Optimized SEO Web Design Service
Overview of Procedures
- Research: This phase will deal with assessing your website, your goals, and your competition in order to plan our strategy and execution.
- Keyword Effectiveness Research: Web Design by Steve® (we'll refer to this as WDBS) will analyze top keywords that are relevant to your website and help you select those that are the most cost-effective to your line of business. It is important to choose terms that people search against as opposed to those terms you might think your business is about. Choosing the most appropriate keywords is one of the most important aspects of the optimization process. After this is complete, you will have exact search phrases which will most likely ensure targeted traffic to your website
- Competitive Analysis: WDBS will analyze the top 3 websites competing for your primary keywords. WDBS will use this information to plan our SEO strategy in order to outdo them over time.
- Preliminary Ranking Report: A baseline report that ranks your site at the beginning of the project, before any actions are performed. This will help both parties measure the ranking progress over time.
"Search engine optimization built in as your website is designed"
On-Site SEO Optimization
This phase includes all efforts that are performed within the boundaries of your website.
5. Optimizing Pages For Keywords: WDBS will optimize your web pages for the selected keywords. WDBS usually follow the rule of one keyword phrase per page to ensure that the content is structured in a user-friendly manner. The end result will determine how a search engine robot (also known as a “Spider” or “Crawler”) will actually see and rank your website, taking dozens of factors into consideration.
6. Meta Tag Composition: WDBS will create or adjust the meta tags for each of the optimized pages.
7. Google Sitemap: WDBS will generate a Google sitemap file for your website to ensure proper crawling and maximum indexing of your pages.
8. Add New Content Pages: WDBS may provide your website with quality fresh content, optimized for search engine inclusion. These may be new 'landing pages', related articles, and more.
9. Website Structural Analysis: WDBS will analyze the structure of your website and identify potential problems. Our experts will go behind the scenes and examine the design, flow and construction of your site from an optimization perspective. WDBS will provide recommendations using best practices that apply to your website objectives.
10. Website Usability Assessment: WDBS will asses the user experience on your website and identify potential problems. WDBS will take into account user interface aspects, ease of navigation, copywriting issues, and overall look & feel impression. WDBS will provide recommendations based on best practices that apply to your specific case.
11. Website Quality Report: WDBS will check your website for variety of errors and problem (broken links, missing ALT attributes, etc.) and will repair or replace everything that needs to be fixed.
"Search engine optimization built in as your website is designed"
Off-Site SEO Optimization
This phase includes all efforts that are performed outside the boundaries of your website.
- Quality One-Way Link Building: Getting one-way incoming links from relevant websites is the true challenge of any SEO campaign and the golden key to success.There are many strategies that can be applied, some are more common than others. But at the end, you will either pay for links (be careful where these come from) or you provide quality content in exchange for getting other websites to link to you. WDBS will take care of this for you by having talented bloggers and copywriters providing quality content, highly relevant to your website and business.
Over the years WDBS has established a vast network of online assets that WDBS can utilize to promote websites. These are private networks that contain thousands of blogs and websites, covering almost every possible industry you may think of. These private networks enable our company to obtain one way links from high authority websites which are highly relevant in context.
This is an one time procedure which will enhance the quantity and, more importantly, the quality of links you receive from other web resources. Our goal is to get your website connected within your industry and increase your search engine rankings at the same time. In result you will gain targeted traffic from both related authority sites and the search engines. - Creat and Publish Your Articles and Press Releases: Our company's agent will publish articles to hundreds of article directories and news hubs across the Internet. This will help driving targeted traffic to your website and will boost the number of incoming one way links.
- Web Directory Submission: Submitting your website to the right directories can significantly boost your website’s ranking. Prior to submission, WDBS will analyze your site to make sure it is in top shape. Free directory submission will include DMOZ and quality selected directories that are relevant to your website. Upon completion, WDBS will provide a detailed report of the Web directories WDBS have submitted your website to, including free and paid submissions.
- Ranking Check: WDBS, with the assistance of SheerSEO.com, will monitor your ranking with the selected search engines on a weekly basis and inform you with any changes. You will be able to review your ranking history analysis, see how your website stacks against competition and measure the effectiveness of our efforts.
NOTE: In as effort to produce the highest quality of service, WBDS may employ services of other trusted professionals in this trade
Official SEO Code of Ethics
“Whereas all parties are working towards presenting relevant and high quality information in an easy to use format to information seekers and, whereas SEO practitioners are being contracted to assist clients in obtaining higher rankings for client pages, we (and those linking to this page) are voluntarily adhering to the below SEO Code of Ethics:
No SEO practitioner will intentionally do harm to a client.
This involves the continued use of any technology or procedure (without appropriate care) that is known to result in having the client site removed from search engine indexes or directories or rendered inoperative. Questionable adherence to standards must be addressed via the Robots Exclusion Standard.
No SEO practitioner will intentionally violate any specifically
published and enforced rules of search engines or directories.
Should rules and guidelines change (as they often do), the SEO practitioner will promptly take action to comply with the changes as they apply to all clients. Where rules and guidelines are unclear, the SEO practitioner will seek clarification and await approval from the appropriate search engine before continuing to utilize potentially
harmful technology or procedures.
No SEO practitioner will intentionally mislead, harm or offend a consumer.
All individuals utilizing a search engine to visit a site will not be misled by the information presented to or by the search engine or harmed or offended upon arrival at the client site. This includes techniques like “bait and switch” where the client page does not substantially contain and is not clearly associated with the optimized
phrase or may be reasonably offensive to targeted visitors.
No SEO practitioner will intentionally violate any laws.
This involves the deliberate and continued violation of copyright, trademark, servicemark or laws related to spamming as they may exist at the state, federal or international level.
No SEO practitioner will falsely represent the content of the client site.
This includes the practice of presenting different versions of Web pages to different users except where that information is altered solely to meet browser specifications and needs, sensitivity to regional factors such as language or product specific needs. In general, ALL requests for a specific URL should be served identical
HTML by the Web server.
No SEO practitioner will falsely represent others work as their own.
This includes the taking of work from others in whole or in part and representing this work as their own. The SEO practitioner may not make verbatim copies of the work of others (instead of authoring original work) without the prior consent of the other party.
No SEO practitioner will misrepresent their own abilities, education,
training, standards of performance, certifications, trade group
affiliations, technical inventory or experiences to others.
This includes quantifiable statements related to project timetables, performance history, company resources (staff, equipment and proprietary products) and client lists. Guarantees will be restricted to items over which the SEO practitioner has significant and reasonable control.
No SEO practitioner will participate in a conflict of
interest without prior notice to all parties involved.
This includes the practice of choosing to emphasize one client over another in competing keywords because there is more personal gain for the practitioner. All clients are treated equally and all will receive equal best effort in their Search Engine Optimization.
No SEO practitioner will set unreasonable client expectations.
This includes the practice of accepting more than a reasonable number of clients competing for the same keywords and implying that all will be in the top positions in the search engines. This also includes the implication that results can be obtained in an unreasonable amount of time given the known condition of the search engines, client site and competition.
All SEO practitioners will offer their clients both internal
and external dispute resolution procedures.
This includes the publishing of address and phone numbers on primary Web pages, the inclusion of third-party dispute resolution links prominently placed within the practitioner’s website and contracts that include sections discussing dispute resolution.
All SEO practitioners will protect the confidentiality and anonymity of
their clients with regards to privileged information and items implying
testimonial support for the SEO practitioner.
All staff of SEO practitioner shall be bound to protect information that is not generally known as it may harm the client. The SEO practitioner will not include the publishing of testimonials and proprietary logos of client lists, press releases and other collateral discussing the client without explicit approvals.
