As with any adventure, a little strategic thought is needed to ensure that the experience is enjoyable.Sharon covers 5 key points to consider with your web design:

1. Respect me: your viewers are intelligent beings
2. Tell me a story: get them emotionally involved
3. Engage me: make their visit an experience
4. Inspire me: to take action

The principles of good human-to-computer interface design are simplicity, support, clarity, encouragement, satisfaction, accessibility, versatility, and personalization. While it’s essential to heed these, it’s also important to empathize with and inspire your audience so they feel you’re treating them less like a faceless user and more like a human being. In doing so, you will extend their affinity with the design and foster positive attitudes towards your brand, company, or product.

(Sharon Lee director of richapplefool.com)

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