Archive for June, 2007

As with any adventure, a little strategic thought is needed to ensure that the experience is enjoyable.Sharon covers 5 key points to consider with your web design:

1. Respect me: your viewers are intelligent beings
2. Tell me a story: get them emotionally involved
3. Engage me: make their visit an experience
4. Inspire me: to take action

The principles of good human-to-computer interface design are simplicity, support, clarity, encouragement, satisfaction, accessibility, versatility, and personalization. While it’s essential to heed these, it’s also important to empathize with and inspire your audience so they feel you’re treating them less like a faceless user and more like a human being. In doing so, you will extend their affinity with the design and foster positive attitudes towards your brand, company, or product.

(Sharon Lee director of richapplefool.com)

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With all of the (so called) experts advising us on search engine optimization, it’s difficult to sort fact from fiction, greed from truth.
And then, to understand it all, you need a master’s degree in marketing. Prior to this publication, to get any worthy information, you would need to chance-purchase a variety of literature (likely from a mini site), sort through it all to find what might work, Google a few hieroglyphics phrases, and experiment with all the suggestions.

Dan Thies has been in the Search (and marketing) industry for over 6 years; he has earned a solid reputation for accurate information. He speaks at SES conferences, teaches SEO, mods for High Rankings, is a member of the SEOPros executive committee, and can write so that the layman can grasp a full understanding. Dan has also written the “Search Engine Marketing Kit” for SitePoint.

Anything this guy puts his name on is not just good… it’s great!

What I’ve created here is more than just a book – it’s a framework for learning SEO. In fact, it’s a framework for understanding SEO, for managing SEO projects, for developing better methods, for teaching, for communicating with clients, and more. One important goal is to teach beginners a simple process that consistently delivers results. But this book isn’t just for beginners.

Even the most jaded veterans of the SEO wars can use this framework. If you don’t like what we’re doing at any particular step in the “fast start” process, just plug in your own process for that step.

The people who are exceptionally good at SEO also have a lot of knowledge about the technical side of search engines and web sites. I think I’ve proven over the years that I am one of those people… and I want to help you.

… when I start work on a new web site, I expect that we’ll be able to start seeing significant traffic from search engines within the first month or so, and that we’ll start seeing page one rankings for our key search terms within six months.

So go now, go get this FREE e-book and thank me later!

Search Engine Optimization

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Are you curious about how effective your website/blog is?

Having just a counter on your website doesn’t really tell you anything. Sure, web site statistics can be a bit of a confusing. The name alone, may sound like a complex excel spreadsheet full of boring numbers that most don’t have the ability to use, let alone systematize.

Some web stats packages can be down-right boring, providing only the basic numbers about who’s on your site - unique visits, page views, entry and exit pages are invaluable for your online success. Web stats have improved greatly in a short time and are able to supply an accurate study of what website visitors are up to every time they visit your site.

Successful webmasters are sure that they know exactly what’s happening on their websites.

There are many free hosted web stats sites, easy to use with enough functionality for most webmasters. You can too - take advantage of one of these free hosted website statistic solutions providers. If you haven’t set this up for your site(s) yet, take a look at these 14 top providers. Me? I use statcounter.com

Web Statistics

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For those who don’t know, your website’s Alexa rank affects the amount of money that advertisers will pay to be shown on your site. The lower the numerical Alexa rank, the more money advertisers are prepared to pay.



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Web Statistics

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