Does it really matter if I am just posting company information, board meetings, or a personal journal? Are you a professional?

When you go on-line to buy something or to get information, what is the main aspect you will question? TRUST! Can I TRUST this guy/girl and what is his/her credibility in his/her field of endeavor? Above all, you want dependability and TRUST!

On the internet you find various products all with differently designed web sites. Great products, poor products, great looking web sites and those that are poorly designed.

In a recent study by a couple of universities it was shown that “Visual appeal can be assessed within 50 milliseconds, suggesting that web designers have about 50 milliseconds to make a good impression”.

Now what do you think - will your visitor trust you more or retain doubts when faced with an attractive web site?

You must agree that a great looking website is the first and one of the most important things when a potential buyer lands on your site. And in those few seconds you are building trust in them. First they will see that you are serious about your business as you have spend the time and/or money to create a great impression. And second … believe it or not: you have generated instant credibility!

When a visitor comes to your web site and you will have build-in trust as you have disposed of his ”guessing factor” (OK, this site looks professional, let’s see if they have what I’m after … ).

Credibility adds usefulness to your website and to your business.

So keep in mind: be professional in all your business. Don’t cut corners when it comes to your impression: you can and will build trust for people to follow.